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Family-style eateries continue upward growth. (July 2010)
Family-style restaurants are well-positioned in this economy, offering reasonable prices, diversity in menu items and day part service, and a family-friendly atmosphere, according to research firm Technomic. More than two-thirds of consumers (68 percent) say they would be highly likely to visit a family-style restaurant when they want an affordable sit-down meal. This indicates a perceived value among consumers when it comes to these restaurants versus other full-service restaurants. "Keys for success in this segment will be emphasizing affordable prices, service, and ambiance, targeting selective promotions at certain consumer groups and relaying a strong perception of value," said Joe Pawlak, Technomic vice president. Technomic also found that family dining patronage is relatively high, with 73 percent of consumers saying that they visit at least once a month, and 38 percent do so at least once a week. More than two-thirds of consumers (68 percent) say they would be likely or extremely likely to visit a family dining restaurant when dining with children. And, even in a slow economy, appetizer sales at family dining restaurants have done relatively well, outpacing salads, desserts, beverages and soups, and equaling more than half of sandwich sales, Technomic said. In addition, more than half of the consumers surveyed by the research firm (52 percent) said access to healthy food at family-style restaurants is very important to them.
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