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home | Menu Makeover | MENU MAKEOVER - An A . . .
 

MENU MAKEOVER - An American Original Revisited: Mel's of California and Nevada
Mark Laux

Do you remember the movie "American Graffiti"? Mel's is an emerging California and Nevada chain that invokes all the fun and nostalgia of the '60s. Menu engineer Mark Laux helped Mel's revamp its menu to better capture the essence of the concept and build sales.

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