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MENU MAKEOVER -- Above-Board Service: 2Pauls Restaurant of Lafayette, Louisiana
Mark Laux

Lately more than half the calls I get are from limited-service restaurants wanting help with their menu boards. I've developed, coached, cajoled, helped and otherwise kibitzed on more than 100 restaurant menu boards in my career. And while the great majority of my projects in the past have been hand-held menus, that trend is changing rapidly.

At the current moment, I have more than a dozen menus in various stages of development on my desk, and all but a few are menu boards. So here then is my process for developing menu boards.

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