RANCHO DOMINGUEZ, Calif. (July 2010)-- With America's heightened desire to eat smart, UNCLE BEN'S® Flavored Brown Rice is a great way to make sure customers are getting their whole grains. These new great kid-friendly mixes are a smart addition to any meal, made with 100 percent whole grain brown rice and natural flavors and colors.

"While keeping kids healthy is our number one priority, we are also committed to kids' taste buds. These flavored rice mixes are not only a healthy option for foodservice directors, but they taste great too," said Tim Farno, vice president, MARS Foodservices.

UNCLE BEN'S® Flavored Rice is higher in fiber, lower in sodium, lower in fat with 0g trans fat and great kids menus, schools and healthcare. Each flavor has been kid tested to ensure that they will love the flavors. Nutritionally balanced children's dishes have been forecasted as one of the top five next big trends1 in the industry. UNCLE BEN'S® Flavored Rice offers a tasty alternative for healthcare too, supplying patients, employees and visitors the heart-healthy, higher-fiber whole grains they are looking for.

Delicious UNCLE BEN'S® Flavored Rice is backed by a full line of recipes, including Toasted Ham & Broccoli Cheddar Rice Melt and Cowboy Turkey Chili with Brown Rice.

For more information about UNCLE BEN'S® Flavored Rice, nutritionals, additional recipes or MARS Foodservices products, call (800) 432-2331 or visit www.marsfoodservices.com.

MARS Foodservices is the foodservice division of Mars, Incorporated that specializes in meeting the needs of foodservice professionals. As the exclusive trade source of many of America's most beloved food brands, MARS Foodservices offers exciting choices for virtually every part of your menu. Its portfolio of brands includes UNCLE BEN'S®, SEEDS OF CHANGE®, M&M'S®, SNICKERS®, SNICKERS® MARATHON™, SKITTLES®, DOVE®, MILKY WAY®, COMBOS®, TWIX®, STARBURST®, KUDOS®, 3 MUSKETEERS®, and GENERATION MAX™ Brands, and the ETHEL M® Chocolates line of specialty gourmet chocolates.