Now operators can make the most of dessert sales with the click of a button. Visit www.kraftfoodservice.com/desserts and get access to consumer insights, menu tips and profit building tools to help increase sales.

The new Dessert Essentials site is organized for operator ease, with user friendly formatting and quick read copy. The new site also includes a product news center and two web pages dedicated to OREO -- America's Favorite Cookie.

For traditional OREO dessert application ideas, operators can access custom merchandising, profit building and cost comparison calculators, special offers and more. For GOLDEN OREO applications, operators can learn about the incremental sales opportunities available when you add GOLDEN OREO Pieces to the menu.

For expanded menu items and signature treats, Kraft Foodservice's Dessert Essentials Website also offers a vast resource of dessert recipes developed by the Kraft Culinary Centre and a product line-up list by brand and format.

About Kraft Foods

With annual revenues of approximately $48 billion, Kraft Foods is a global powerhouse in snacks, confectionery and quick meals. The company is the world's second largest food company, making delicious products for billions of consumers in more than 160 countries.

The portfolio includes 11 iconic brands with revenues exceeding $1 billion - Oreo, Nabisco and LU biscuits; Milka and Cadbury chocolates; Trident gum; Jacobs and Maxwell House coffees; Philadelphia cream cheeses; Kraft cheeses, dinners and dressings; and Oscar Mayer meats. Approximately 70 brands generate annual revenues of more than $100 million. Kraft Foods (www.kraftfoodscompany.com; NYSE: KFT) is a member of the Dow Jones Industrial

Average, Standard & Poor's 500, Dow Jones Sustainability Index and Ethibel Sustainability Index.