GLENVIEW, IL (July 22, 2010) When operators put A.1. on their tables, they have a chance to win $1,000 in the A.1. Don't Make 'Em Wait Challenge. The challenge is on now, and operators can enroll at www.TableTopA1.com through November 12, 2010, for their chance to win.

Two operators will be randomly drawn each week through December 12, 2010. A secret diner will visit the selected establishments to confirm that they meet table-topping guidelines. After verification, winners will be contacted and may later appear on the Don't Make 'Em Wait website.

Entrants are eligible to win anytime during the year until their name is drawn. Operators should be prepared for a secret diner to visit at any time. For official rules and to enter, visit www.TableTopA1.com.

Keeping A.1. Steak Sauce on the table is an easy way for operators to ensure customer satisfaction. For other promotions, culinary trends and recipes that feature A.1. Steak Sauce, operators are invited to visit kraftfoodservice.com.

About Kraft Foods

With annual revenues of approximately $48 billion, Kraft Foods is a global powerhouse in snacks, confectionery and quick meals. The company is the world's second largest food company, making delicious products for billions of consumers in more than 160 countries.

The portfolio includes 11 iconic brands with revenues exceeding $1 billion - Oreo, Nabisco and LU biscuits; Milka and Cadbury chocolates; Trident gum; Jacobs and Maxwell House coffees; Philadelphia cream cheeses; Kraft cheeses, dinners and dressings; and Oscar Mayer meats. Approximately 70 brands generate annual revenues of more than $100 million. Kraft Foods (www.kraftfoodscompany.com; NYSE: KFT) is a member of the Dow Jones Industrial

Average, Standard & Poor's 500, Dow Jones Sustainability Index and Ethibel Sustainability Index.

About Kraft Foodservice

Kraft Foodservice is a division of Kraft Foods Global, Inc. (NYSE:KFT), one of the world's largest food and beverage companies. Kraft Foodservice provides a diverse portfolio of brands, marketing and sales expertise and resources to the U.S. foodservice industry. Visit www.kraftfoodservice.comfor more information.