SPRINGDALE, Ark. (August 2010) --Spicy chicken sandwiches are hot. With Americans eating hundreds of millions of spicy chicken sandwiches each year1, operators can get their share of this hot category with Tyson® Red Label™ Hot 'N Spicy Breaded Filets and Patties.

Adding a spicy chicken sandwich to a sandwich program provides operators with the opportunity to boost overall sandwich sales. Or, if they already have a spicy chicken sandwich, switching to Tyson® Red Label Hot 'N Spicy Filets or Patties can help lower food costs by up to 20 percent* while maintaining consumer satisfaction.

Made with 100 percent chicken breast meat, these chicken products were developed using extensive sales and consumer insights to identify exactly what customers want, resulting in the perfect balance of breading to chicken, the best texture and the ideal color.

Operators can give customers just what they are craving with Tyson® Red Label Hot 'N Spicy chicken. The bold flavor of cayenne and smoky notes of black pepper are balanced by the savory foundations of garlic and onion to produce a mouthwatering filet with just the right amount of heat. Created with a dense flour-based breading, the Hot 'N Spicy filet delivers a plate-enhancing made-from-scratch appearance. Paprika and red pepper amplify its vibrant orange appearance.

Boost flavor and performance with any of the Tyson® Red Label Hot 'N Spicy Breaded products: Premium Chicken Breast Filets, Select Cut Chicken Breast Filets, Chicken Breast Patties, Premium Chicken Tenderloins and Select Cut Chicken Tenderloins.

For Tyson® Red Label product specifications or the no-risk, free-case rebate offer, visit www.TysonRedLabel.com or call 1-800-24-TYSON (1-800-248-9766).

About Tyson Foods

Tyson Foods, Inc. (NYSE:TSN-News), founded in 1935 with headquarters in Springdale, Ark., is one of the world's largest processors and marketers of chicken, beef and pork, the second-largest food production company in the Fortune 500 and a member of the S&P 500. The company produces a wide variety of protein-based and prepared food products and is the recognized market leader in the retail and foodservice markets it serves. Tyson provides products and service to customers throughout the United States and more than 90 countries. The company has approximately 117,000 Team Members employed at more than 400 facilities and offices in the United States and around the world. Through its Core Values, Code of Conduct and Team Member Bill of Rights, Tyson strives to operate with integrity and trust and is committed to creating value for its shareholders, customers and Team Members. The company also strives to be faith-friendly, provide a safe work environment and serve as stewards of the animals, land and environment entrusted to it.