FRENCH'S® FOODSERVICE REACHES OUT TO OPERATORS AS BUSINESS PARTNER
CHESTER, NJ (July 13, 2011) -- There are many issues and challenges that operators face every day. As an innovator and industry leader, FRENCH'S® Foodservice strives to be a business partner to restaurant operators by offering a variety of business solutions proven to increase sales and address the heaviest of concerns.
"We understand that our success is based on the success of the operator," said Arti Shah, CATTLEMEN'S® senior brand manager "and it's important to provide solutions that are insightful and easy to execute. Our commitment to these operators starts with providing on trend, high quality products from leading, iconic brands."
Lack of time seems to be the biggest concern for restaurants today. These operations need turnkey promotions and high quality ready-to-use products that perform and are very versatile. Merchandising kits from FRENCH'S® Merchandising Mall allow operators to access to ready-to-use promotions and premiums that leverage the selling strength of top-name brands -- FRENCH'S®, CATTLEMEN'S® and FRANK'S® REDHOT®. From the FRENCH'S® Mustard Mixology program to the CATTLEMEN'S® "It's A BBQ Thing" promotion, operators can receive merchandising kits to maximize traffic and increase check averages.
Chefs and operators alike are looking for innovation on their menus. FRENCH'S® Foodservice products are backed by a full culinary team focused on developing and testing concepts to bring a fresh voice to the iconic FRENCH'S® brands. Operators can find taste-tested, on-trend recipes for all of FRENCH'S® Foodservice products online. Additionally, the culinary team develops training videos that cover a variety of topics, for instance 'QueTube promotes idea-sharing among chefs.
Programs like FRENCH'S® Mustard Mixology allow operators to increase the number of sandwiches on their menus with a variety of specialty sauces, taking advantage of the growing sandwich trend. Also, with CATTLEMEN'S® Barbecue Sauces, operators get more meals per gallon because of the extendibility of the products.
Being an industry leader has given FRENCH'S® Foodservice the opportunity to glean a wealth of valuable knowledge and insight to share with operators. In the face of rising prices and an unstable economy, operators are looking for ways to cut budgets without cutting corners. Foodservice Rewards® and Value Plus programs rewards operators for purchasing FRENCH'S® products, where they can earn prizes and incentives. As the only barbecue sauce, hot sauce and mustard in the Foodservice Rewards® program, FRENCH'S® Foodservice is setting the bar for other industry leaders.
FRENCH'S® Foodservice appreciates being a trusted business partner and wants to ensure operators are successful by standing behind the promise to provide quality, extendable products. It's FRENCH'S® Foodservice's way of saying thank you for being a great business partner.
About FRENCH'S® Foodservice
FRENCH'S® Foodservice is the foodservice division of Reckitt Benckiser. As the maker of FRENCH'S® Mustards, FRENCH'S® Foodservice is a leading manufacturer, marketer and distributor of food and household products. Some other well-known, trusted brands in the Reckitt Benckiser family of food products include FRANK'S® REDHOT® Cayenne Pepper Sauce, FRENCH'S® French Fried Onions, CATTLEMEN'S® Barbecue Sauces, FRENCH'S® Worcestershire Sauce, FRENCH'S® Potato Sticks and FRENCH'S® Ketchup.