KRAFT Macaroni & Cheese Can Bring Parties with Kids to MicroBrewery Restaurants
GLENVIEW, IL (December 18, 2012) -- Traditionally, MicroBrewery restaurants or brewpubs draw in an adult crowd with extensive and specialty beer menus. Today many of these establishments have come to realize the importance of a family friendly menu appealing to parties with kids, which now makes up over one-third of their patron base. Operators who are looking to draw in large family crowds can pull them in by offering KRAFT Macaroni & Cheese on their menus.
One benefit of offering a kid-friendly menu, parties with kids can help increase restaurant party checks up to 22% higher than average1. As one of today's top featured items on kids' menus, parents appreciate that KRAFT Macaroni & Cheese is a good source of calcium and vitamin D. In fact, mac & cheese is an important meal in the MicroBrewery category, to the extent that brewpub patrons order this item 12% more than full service restaurants and 54% more often than all restaurant segments combined. Offer a familiar and beloved meal option to get kids comfortable, excited and coming back for more!
From the back of the house perspective, KRAFT Macaroni & Cheese is an easy option because it is an all-in-one entree -- going from freezer to bowl in just three minutes with virtually no prep time. Just place the convenient frozen single-serve pouch into the microwave, heat and pour. Not only is this an efficient use of time, the single serving also controls costs because you prepare only as much as you need.
Operators can make the entire family happy and ensure repeat business by offering KRAFT Macaroni & Cheese as part of an attractive kids' menu.
For more information about KRAFT Macaroni & Cheese, delicious, kid-friendly recipes and fun merchandise to keep kids occupied throughout the meal, visit KRAFTfoodservice.com.
ABOUT KRAFT FOODS GROUP
Kraft Foods Group, Inc. (NASDAQ: KRFT) is North America's fourth largest consumer packaged food and beverage company, with revenues of approximately $19 billion in 2011. Launched as a public and independent company on Oct. 1, 2012, the new Kraft has the spirit of a startup and the soul of a powerhouse. The company has an unrivaled portfolio of products in the beverages, cheese, convenient meals and grocery categories. Its iconic brands include Kraft, Maxwell House, Oscar Mayer, Planters and JELL-O. Kraft's 25,000 employees in the U.S. and Canada have a passion for making the foods and beverages people love. Kraft Foods Group is a member of the Standard & Poor's 500 index. For more information, visit www.kraft.com and www.facebook.com/kraft.
About Kraft Foodservice
Kraft Foodservice is a division of Kraft Foods Group, Inc. (NASDAQ: KRFT), North America's fourth largest consumer packaged food and beverage company. Kraft Foodservice provides a diverse portfolio of brands, marketing and sales expertise and resources to the U.S. foodservice industry. Visit www.Kraftfoodservice.com for more information.
 Microbrewery distribution of traffic was calculated using 2YE July'12, The NPD Group
 Mintel Menu Insights, Q3 2011
 See nutrition information for Sodium content
 Menu importance of mac & cheese at microbreweries was calculated using 3YE July '12, The NPD Group