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home | Menu Makeover
 
Menu Makeover
Menu Makeover

Your menu is your most important sales tool. Proper menu engineering will help you build sales and profits. In this department, we analyze the strengths and weaknesses of menus and suggest how they may be reorganized, reworded, and redesigned to build the bottom line and guest satisfaction.

MENU MAKEOVER -- Brick Oven, Topeka, Kansas: Constant Fine-Tuning May Be Required
While many operators experience only a slight drop in the number of guests, they can experience a dramatic drop in entrée sales. That hurts the restaurant because their entire overhead is caugh . . . keep reading
MENU MAKEOVER -- Little Mexico of Mattoon, Illinois: Making Do Without a Menu Matrix
Because this owner wasn't able to provide theoretical food cost or sales reports (he didn't have a POS [point-of-sale system] and no time to track these numbers manually before he reopened), we had to . . . keep reading
MENU MAKEOVER -- A Recession-Proof Menu: Minor Changes Can Boost Sales
Mark Laux
Cash is king. And in a down market, getting people in the door is more than half the battle. What's happening to most full-service restaurants is that people are trading down for meals away from home, . . . keep reading
MENU MAKEOVER -- Above-Board Service: 2Pauls Restaurant of Lafayette, Louisiana
Mark Laux
Lately more than half the calls I get are from limited-service restaurants wanting help with their menu boards. I've developed, coached, cajoled, helped and otherwise kibitzed on more than 100 restaur . . . keep reading
MENU MAKEOVER -- The Price is (Not Quite) Right: Wubba's BBQ Shack , Klamath Falls, Oregon
Mark Laux
Klamath Falls, Oregon, is probably the last place you might think of for barbecue, and yet Aaron Web has one of the most successful barbecue concepts I've had the pleasure of working with, and I've wo . . . keep reading
MENU MAKEOVER - An American Original Revisited: Mel's of California and Nevada
Mark Laux
Do you remember the movie "American Graffiti"? Mel's is an emerging California and Nevada chain that invokes all the fun and nostalgia of the '60s. Menu engineer Mark Laux helped Mel's revamp its menu . . . keep reading
Menu Case Study: Making a Case for Mental Anchors Victoria House; Victoria, Minnesota
Mark Laux
Mental anchoring is a stretch of the imagination, and the longer you're in the restaurant business, the more trouble you, too, will have getting your mind around it. So perhaps, if you are new to the business, I'll convince you of its benefits, and help make you a whole lot more money from the get-go. If you've been at this business for a long time, I hope you'll give me one more chance to make my case. . . . keep reading
Menu Case Study: You Only Have One Chance to Make a First Impression - Murray's Irish Pub & Grille; Menominee, Michigan
Mark Laux
The very best time to introduce a new, well-engineered and well-designed menu is the day you open your doors. Now, I'm a menu design-engineer, so it should be little shock that I would say that. But that doesn't change the fact that you have one chance to make a great first impression. And the very first time your guests eat at your new restaurant is the only time they will have an open mind. And an open mind is your best opportunity to showcase the items that will make your new restaurant an urban legend. . . . keep reading
 INSIGHTS ONLINE!
Insights Online is a Web-based Newsletter from the Publishers of Restaurant Startup & Growth magazine and RestaurantOwner.com.

It's Restaurant Business News, Views and Useful Information for Independent Restaurateurs Who Want to Build Their Businesses, Improve Their Systems and Increase Their Profits.

It Doesn't Matter Whether You are a Single-unit, First-time Owner or a Seasoned Operator with an Emerging Chain.

If Your Business Plan is to Grow Your Restaurant, Welcome!

To Join RestaurantOwner.com Today, Click HERE!

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Belinda Self - Ginza Japanese Restaurants, Inc. - Winston Salem, NC

"You are giving me a great education. I can't soak it up fast enough. The articles, templates and especially the online training are heading me in the right direction to having a great business."

Martin Hardy - City Bagel Café - Siloam Springs, Arkansas

"I've found everything on the site to be a big help. From the financial side to the menu, the amount of information has been a bargain for the price of a subscription!"

Eddie Scoggins - Tavern At The Village Green - Cleveland, TN

"I am now in my second year of being a member. My only regret being that I did not find you in my prior 8 years as I would have saved a lot of money and grey hairs from your tips and formats. Thank you for indirectly saving my restaurant & for the growth I now see."

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Donald Spahr - Spahr's Seafood - Thibodaux, LA

"So far, we’ve revised our accounting system and introduced the prime cost concept. My prime costs are dropping because of focusing on both inventory and labor together. This will improve my contribution margin by $120,000!"

Brian Fitzgerald - Paddy's Brewpub & Rosie's Restaurant - Kentville, Nova Scotia

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Margaret Williamson - Hizzoner's Uptown Deli - Bellingham, WA

"I have sung the praises of your site to many of my friends, associates, and suppliers. There is a wealth of information and material available from your site that is of tremendous benefit to all independent restaurateurs. We have used virtually everything you offer in some form or another, from the restaurant by the numbers material to all of the articles on service, management, training, etc. The templates for training manuals and various forms have saved us a lot of time which would have been spent compiling and organizing this vital information."

Robert Hodgson - Lefty's Restaurant - Parksville, B.C.