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RS&G Reader Profiles
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Why Our Readers Read Restaurant Startup & Growth
Learn about a sample of our readers' operations and plans, and why they look forward to Restaurant Startup & Growth magazine each month. |
Startup Profile:
Joe Giannetti, Saladworks
Joe Giannetti's first job in the restaurant industry was as a dishwasher at the age of 16. A degree in business management and experience in a variety of restaurant concepts followed. And now, as vice president, franchise services for Saladworks, he wears many hats and is responsible for franchise training, design and construction of new locations, R&D and distribution. Currently Saladworks (www.saladworks.com) has 72 locations and a simple concept: fresh salads made-to-order in large portions. . . . keep reading
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Startup Profile:
Steve Silverstein, Not Your Average Joe's
"The name Not Your Average Joe's came out of my determination to create something other than the same old run-of-the-mill place. I wanted to create a concept that wouldn't get lost in the 'chain blur,'" says Steve Silverstein. The first day Steve worked in a restaurant was the day his own first restaurant opened 11 years ago. Silverstein's concept was to bring urban food to the chain-dominated suburbs at a casual dining price point. He named the restaurant Not Your Average Joe's. Today there are 10 locations for Not Your Average Joe's, all in Massachusetts. . . . keep reading
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Startup Profile: Jerry & Cathy Morelli, Augustino's Rock and Roll Deli
"I have four daughters in real life so this new restaurant is like my new son, and he isn't sleeping through the night yet," says Cathy Morelli. When she talks about her family's recently opened second restaurant, Augustino's Rock and Roll Deli, she uses the metaphor of a baby to make the point of some of the startup problems she and her family members face each day. Cathy's in-laws, Aug and Phyllis Morelli, founded the first Augustino's Rock and Roll Deli in Carol Stream, Illinois, 25 years ago. The new location is only 12 minutes away, and Cathy says, "Even though it's close by, it's a completely different clientele." "It's been a wild ride," says Cathy. . . . keep reading
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Startup Profile: Ben Ford, Ford's Filling Station
"Ford's Filling Station is an American gastropub. In other words, we serve high-quality food in an unpretentious setting," says Ben Ford, who credits his mother, Mary Ford, with his interest in food and his father, Harrison Ford, for his artistic nature. But it was his mother who instilled in Ben a love of cooking and taught Ben how. "By the time I was 12, I was cooking family meals. We had one of those houses where the neighborhood kids didn't want to leave because the food was so good," he says. . . . keep reading
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